Kuwait, Feb 2017

In order to promote a healthy lifestyle and eating habits among the younger generation, The Sultan Center recently supported the Gulf English School during their annual sports day event by providing snack bags filled with a variety of healthy snacks. Held at Salmiya Park the event was attended by over 500 parents and students, who took part in the annual sporting event. The sport’s day turned into a true demonstration on the right way to keep healthy.

To further promote healthy eating TSC has begun a campaign encouraging children to try fruit as a healthy snack alternative by offering them a chance to sample fruit whenever they visit any TSC store, each store has set up a table along with signage that attracts and encourages children to try a piece of fruit as their parents shop, commenting on this initiative, Lisa Al-Gharib, Marketing Manager said” we have received very positive feedback from parents and customer on this initiative and we plan to launch similar campaigns in the new future that encourage healthy eating habits”.

TSC plays an active role in the community by supporting health initiatives and wellness campaigns in order to promote a healthy lifestyle.

About The Sultan Center


The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait’s largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 63 stores and 15 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivaled service, quality and range of products to make TSC “the customer’s preferred choice”. Additional information about The Sultan Center can be found by visiting http://corporate.sultan-center.com, on Facebook at http://facebook.com/sultan_center and on Twitter at http://twitter.com/sultan_center