Kuwait – January 2016
The Sultan Center (TSC) has partnered with Flex Gourmet to launch a wellness program that promotes healthy living through balanced nutrition combined with mental well-being and physical exercise. The ‘Healthy Living’ campaign is a part of TSC’s “Because We Care” initiative that will take place across all of TSC’s stores as part of its ongoing support to the community. This campaign will highlight choices that contribute to a healthy lifestyle, with a weekly range of activities set to underline the importance of healthy dieting, physical exercise and food storage & handling.
TSC believes in the importance of wellness and is committed to giving the public an opportunity to gain valuable knowledge on improving their well-being by learning about healthy food choices, products available to them and how to lead an improved overall lifestyle.
Lisa Al-Gharib, Marketing Manager at TSC, said “TSC has taken up this initiative in collaboration with Flex Gourmet to promote healthier lifestyles in a fun and informative way. We aim to spread awareness of the importance of a balanced diet and how it contributes to overall health and well-being.”
The community program will cover a series of specific themes over the course of three weeks.
Week 1 will focus on healthy eating with focus on the benefits of nutritious foods. Cooking tips and delicious recipes will be shared. Together, TSC and Flex Gourmet will give customers an opportunity to consult with a nutritionist, have their body mass index (BMI) checked, and discover tips on eating a balanced diet. Participants will have a chance to sign up for a weight loss challenge where the winner will receive a health club membership and a meal package membership from Flex Gourmet.
Week 2 will focus on the four basic food safety tips to help reduce the risk of food poisoning within the home – an initiative by Alyasra Foods. The food safety tips being covered are “Clean It, Separate It, Chill It & Cook It”. Along with recommendations for placement of foods within the grocery cart while shopping.
Week 3 will focus on the benefits of physical fitness and the importance of exercise for a healthy lifestyle. TSC has arranged for fitness experts to provide tips on the importance of regular physical exercise to unwind and help you look good, feel better and sleep well… all the essential components for basic well-being.
Everyone is invited to TSC stores to discover the new range of healthy food products and to move a step closer to living healthier lifestyles.
About The Sultan Center
The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait’s largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 63 stores and 17 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivalled service, quality and range of products to make TSC “the customer’s preferred choice”. Additional information about The Sultan Center can be found by visitinghttp://corporate.sultan-center.com, on Facebook at http://facebook.com/sultan_center , Twitter at http://twitter.com/sultan_center , Instagram athttp://instagram.com/sultan_center or Snapchat : Sultan_center