Kuwait, October 5th 2016

For a healthy back to school season and in order to educate children on how to achieve a healthy lifestyle to help them grow fit, The Sultan Center (TSC) hosted on Saturday October 1st in its Souq Sharq store a “New Taste for Fun” event for kids and parents in collaboration with Flex group. The event targeted both parents and kids to guide them through a dieting system in order to encourage children to try different types of healthy foods represented in a very unique display.

The event featured different activities all designed to help kids to have a better understanding of the importance of being healthy to maintain their bodies and mind’s good health. A certified nutritionist from Flex  gave out free consultation and tips to kids to help them stick to integrated diet system. Also, children enjoyed the “test and try” session in which they were thrilled to have different selections of fruits and vegetables cut in fun and attractive shapes; they proudly wore a sticker that says “I Tried it”! to show off their experience.

During the event TSC had on display different kinds of nutritional cereals that were sampled in a very appealing concept to help parents choose the perfect integrated morning cereal for their children. And to further encourage children to stick to their decision towards a healthy lifestyle, they participated to draw and write an oath to themselves on paper plates that were created and displayed by TSC’s exit gates.

Commenting on TSC’s event, Lisa Al Gharib/ Marketing Manager at TSC said: “TSC is committed to raise awareness about the importance of healthy dieting system to youngsters and parents; therefore, we wanted to demonstrate that healthy food can be fun and appealing by using very simple fun and attractive representation tips for our children”.

TSC have always been at the forefront in promoting social education on the accurate way to pursue a healthy lifestyle; it’s well known as the perfect shopping destination for topnotch organic and healthy products imported from all around the world which makes it the best provider for parents needs who look forward to rising a healthy family.

About The Sultan Center


The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait’s largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 63 stores and 15 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivalled service, quality and range of products to make TSC “the customer’s preferred choice”. Additional information about The Sultan Center can be found by visiting http://corporate.sultan-center.com, on Facebook at http://facebook.com/sultan_center and on Twitter at http://twitter.com/sultan_center