Kuwait, November 22nd 2016

On the occasion of Italian Week in Kuwait, organized by the Italian Embassy, The Sultan is hosting an Italian Food Festival from November 23rd through December 4th. The 12 day festival aimed at highlighting Italian made products was inaugurated under the patronage of the Italian Ambassador to Kuwait H.E. Giuseppe Scognamiglio , along with along with TSC’s Commercial and Operations Director Makram Malaeb, e-Commerce and Marketing Director Wassim Makarem, and Operations Director Atef Al-Halabi.  Attendees also included TSC management team, staff and members of the Kuwait community.


Following the inauguration attendees were given a guided tour of the stores in which Malaeb, commented on the number of Italian products available. He further mentioned that all Italian products were being highlighted throughout the promotion period across TSC stores enabling customers to easily locate Italian brands when shopping. According to Makram Malaeb- Commercial and Operations Director, “Over the years we have taken our valuable customers through exquisite and exceptional shopping journeys. We continue to stand out in offering the best variety of products, imported from almost every spot of the world, passing by Italy, the home of superb world cuisine. We import 450 exclusive products varying from ultra-fresh to grocery and unique General Merchandise. For this exclusive event we’re promoting an array of products through sampling and discounting more than 500 items”

Commenting on the occasion, Italian Ambassador to Kuwait H.E.  Giuseppe Scognamiglio said: “With this  important initiative in partnership with the Sultan Center we aim at increasing the range and quality of Italian food products in Kuwait.  The Italian cuisine, and the so called “Mediterranean diet”, are based on the quality of the ingredients, which are extraordinarily beneficial to the taste as well as to your health: Eat Healthier, Eat Italian”


The Italian Food Festival event is held in cooperation with the Italian Embassy in Kuwait and includes new and exclusive Italian products.  In order to make the event more exciting customers can enjoy a 15 percent savings on all Italian products, while TSC Rewards Card holders, will have a chance to win 3 round tickets Kuwait-Rome-Kuwait via Kuwait Airways, along with gift vouchers  from 360 Style stores and invitation’s to La Margherita Italian Cuisine restaurant.


The Sultan Center is committed to offering its customers an enjoyable shopping experience while offering a large variety of quality products with the best freshness and highest standards of customer service. Visit The Sultan Center today and Savor the Taste of Italy.

About The Sultan Center


The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait’s largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 63 stores and 15 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivalled service, quality and range of products to make TSC “the customer’s preferred choice”. Additional information about The Sultan Center can be found by visiting http://corporate.sultan-center.com, on Facebook at http://facebook.com/sultan_center and on Twitter at http://twitter.com/sultan_center