Kuwait – October 2015

The Sultan Center in collaboration with the U.S. Embassy in Kuwait is hosting Discover America 2015 Festival week “Taste of America” at TSC Sultan Centers from October 28th through November 7th. The festival at TSC is an eventful week to celebrate and showcase the wide variety and range of American origin products only to be found at The Sultan Center stores. The “Taste of America” was inaugurated under the patronage of US Ambassador to Kuwait, Douglas Silliman, along with TSC’s Group Chief Executive Officer, Thomas Hammer, Group International and Non-Food Commercial Director, Makram Malaeb and Commercial Director, Bassam Zantout. Attendees also included TSC management team and members of the Kuwait community.

Following the inauguration attendees, toured the store and had an opportunity to taste a range of products from fruits and vegetables to cheese and deli meats and a range of snack foods, in addition to other household products and items. Attendees expressed their satisfaction and appreciation for the US food tasting stations and for the extensive selection of products on display. The store ambience evoked a celebratory event true to American style.

Commenting on the occasion, US Ambassador to Kuwait, Douglas Silliman said: “It is a privilege to be here today for the Taste of America opening ceremony at the Sultan Center. I would like to thank the Sultan Center for devoting an entire week to celebrate American products.  I am thrilled to be part of this tradition event for the second year and hope it will remain become a traditional key event for local consumers as well as the business community.

“The growth in U.S. food exports is in large part due to the commitment of many food importers in Kuwait to sourcing high quality U.S. food products. The Sultan Centre exemplifies that commitment. The Sultan Center imports more than 4,000 products made in the United States, bringing the freshest produce, meat and dairy goods via airfreight to ensure customer satisfaction”


According to Makram Malaeb- Group International & Non Food Commercial Director “TSC has been catering predominantly and on a regular basis to the needs of American citizens  and all our customers in Kuwait with a large variety of imported and exclusive favorites of the American community, with a range exceeding 4,000 US products”

“Catering to the growing demands of our local customer needs and along with global healthy trends, we bring to our customers more than 800 Organic US products making TSC the largest importer of US products in the Middle East”, Malaeb added.

Malaeb added “From fruits & vegetables to ultra-fresh products like Dairy & Deli, Grocery, Snacks & Beverages, Frozen, Healthy and Beauty Care, Non Food to all types of high quality household products, TSC offers clients the best of US products. This event is to highlight the several lines our customers enjoy and to reward those loyal to US origin products”.

TSC “Taste of America”  is held in cooperation with US Embassy in Kuwait includes new and exclusive American products; throughout the promotional campaign customers also have a chance to earn extra TSC Rewards card points on a range of selected products.




About The Sultan Center

The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait’s largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 65 stores and 26 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivalled service, quality and range of products to make TSC “the customer’s preferred choice”.