The Sultan Center Group hosts “Discover America Week” across select stores in Kuwait

Kuwait, 27 October 2022: The Sultan Center Group (Sultan), Kuwait’s leading grocery food retailer, announced today that it is hosting a “Discover America Week” in collaboration with the U.S. Embassy and the American Business Council in Kuwait (ABCK) at select Sultan Stores in Salmiya, Souk Sharq, The View, Jabriya, Salwa and Sultan’s new Kout branch.

The week promoting American-made food and FMCG products was launched at Sultan’s flagship store in Souq Sharq with representatives from the U.S. Embassy in Kuwait, including the U.S. Chargé d’Affaires Mr. James Holtsnider, Senior Commercial Officer Mr. Eric Podzorski, and Commercial Specialist, Ms. Rasha Al-Muhtaseb. The officials were hosted by Sultan CEO Ms. Khadija Oubala and Sultan Commercial Manager Mr. Maytham Shamseddin, as well as other members of Sultan’s management team.

Sultan CEO Ms. Khadija Oubala said, “We are delighted to be part of the ‘Discover America Week,’ organized by the U.S. Embassy in collaboration with ABCK. The Sultan Center is committed to quality goods and American-made goods are well reputed for their quality among shoppers in the country. To mark the occasion, we have introduced limited-time promotions and deals across a wide selection of American-made products for customers to enjoy and discover.”

Sultan will reward shoppers with double Kanzee loyalty points for purchases made during the week.

U.S Embassy to Kuwait Chargé d’Affaires, James Holtsnider, said: “We are fortunate to have the Sultan Center as a partner to showcase the high quality and unparalleled wholesomeness of U.S. fruit, vegetables, beef, and other food.”

The Sultan Center has products from more than 800 leading American brands, such as Heinz, Smackers, Folgers, Frank’s, and General Mills. These brands are found across different isles, from fresh produce to canned goods, breakfast cereals, deli cheeses, and condiments. This promotion highlights these products and recognizes their prominence in the market and their growing popularity among Kuwaiti consumers.

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