Kuwait, June 2016
In celebration of Kuwaiti traditions during the Holy month of Ramadan, and as part of its ongoing commitment to the community, The Sultan Center, held a Gergian event for adults with special needs and their families to celebrate the Kuwaiti Ramadan tradition. As part of Kuwait’s past traditions, Gergian is still widely celebrated by Kuwaitis that marks the distribution of sweets in the middle of Ramadan, whereby family members gather under an uplifting atmosphere of compassion, affection, and gracious sharing. TSC wished to share this traditional greeting with those at the social care home on this occasion with well-wishes and joy.
During the visit a full entertainment program was arranged complete with Tanoura show, competitions, horse show, magician show and gergean sweets, along with traditional music that added to the occasion. At the end of the event all those who attended enjoyed a delicious Gergian cake.
Commenting on TSC’s initiative, Lisa Al Ghareeb, Marketing Manager at TSC said: “The Sultan Center is characterized by their social responsibility towards the community, through which we hope to support and embrace all segments of the Kuwaiti society. We wanted to celebrate the well-known Kuwaiti Ramadan tradition, and show our respect and appreciation. The visit was a rewarding experience for all those who were involved, she added”
TSC is committed to supporting the communities in which it operates.
About The Sultan Center
The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait’s largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 63 stores and 15 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivalled service, quality and range of products to make TSC “the customer’s preferred choice”. Additional information about The Sultan Center can be found by visiting http://corporate.sultan-center.com, on Facebook at http://facebook.com/sultan_center and on Twitter at http://twitter.com/sultan_center