Sainsbury’s Line-Up Coming To Sultan

The Sultan Center Group signs landmark distribution agreements with Sainsbury’s

Over 2,000 products from Sainsbury’s will be available at TSC stores in Kuwait, Jordan, and Oman

Kuwait, March 28, 2021: The Sultan Center Group (TSC), the leading grocery food retailer, has signed distribution agreements with Sainsbury’s, the UK-based supermarket chain. Under the agreements TSC will import, sell and distribute a wide range of Sainsbury’s branded products at TSC stores in Kuwait, Jordan, and Oman starting July 2021.

Over 2,000 of Sainsbury’s products will be available to Sultan Center customers, including Sainsbury’shealthy, fresh, organic products and ready-made meals.

TSC CEO Ms. Khadija Oubala said: “We’re very excited to announce this landmark distribution agreement that brings some of the world’s best products from Sainsbury’s to TSC’s shoppers in Kuwait, Jordan and Oman. Today’s announcement is the latest initiative of TSC’s transformation programme that aims to deliver an unrivaled, memorable, and healthy shopping experience across all our stores.”

TSC Chief Commercial Officer Mr. Badr Zemmama said: “For the TSC shopper, this means more range, more availability, more exclusivity. We are confident that Sainsbury’s product lineup will cover all our customer shopping needs and wants while introducing them to new concepts and experiences.”

Director Sales & Operations Middle East at IDN (Sainsbury’s) Mr. Shahid Rafique K said: “We are delighted to have chosen TSC as our distributor in Kuwait, Jordan, and Oman. We are confident that the mutual support and efforts will enable us to capitalize on the TSC’s market strength and geographical advantages.”

Sainsbury’s range will also be available through TSC’s online shopping platform through a quick access icon that directs customers to the products. Customers shopping in TSC stores will identify Sainsbury’s items through a unique shelf tag in each category across all store shelves.

The Sultan Center (TSC) for food products KSCP operates supermarkets in Kuwait. Its subsidiaries also operate supermarkets in Jordan, Oman, and Bahrain. It is the largest independent, publicly-traded retailer listed in Boursa Kuwait.

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