HOW IT ALL BEGAN
In 1976 Mr. Jamil Sultan founded PSC Supply, a division of The Petroleum Services Company, which eventually grew to be a major provider of supplies to the oil industry. It was here that the retail business began and evolved into the retail grocery business as we know it today.
The Sultan Center Shuwaikh was the first self-service retail store in Kuwait when it opened in 1981. Several other stores followed shortly after, and Sultan soon established itself as ‘the’ place to shop in Kuwait. To this day, many in the community talk warmly about how they grew up with Sultan as the first provider of quality products, imported goods and fresh food from around the world. Surrounded in an environment of exemplary customer service, it’s from this foundation that Sultan grew its operations in four countries.
The Sultan legacy proudly spans over 41 years, when it first launched its Kuwait flagship store in 1981. Recognized as Your Neighbourhood Grocer, its offering is a differentiated lifestyle consumer experience through its various concepts. A fixture in the community and much sought after by locals and expats in the region, Sultan is synonymous with promising the highest standards of quality. Keeping pace with consumer trends, Sultan offers the most sought-after worldwide products and innovative partnerships and is one of the largest retailers serving millions. With customer excellence driving the brand value proposition, the company operates supermarkets in; Kuwait, Bahrain, Oman, and Jordan with a network spanning over 70 stores in the Middle East.