Sultan partners with WebEngage to level up its customer Engagement

Kuwait’s leading retail chain picks renowned AI-driven marketing automation platform to transform customer experiences. Kuwait City, June 2, 2024 – Sultan, Kuwait’s go-to shopping destination for over 40 years, has announced a strategic partnership with WebEngage, a leading marketing technology (MarTech) company, and Future Communications Company, one of Kuwait’s leading enterprise solutions provider, to elevate […]

Sultan Unveils New Partnership Offers on its App

Kuwait, January 17, 2024: Sultan Center Food Products Company (Sultan), announced today the launch of new partnerships with service providers spanning diverse sectors such as entertainment, hospitality, dining, health, and fitness. These partnerships aim to offer exclusive benefits to Sultan’s customers through its mobile app. The new partners of Sultan include Crown Plaza, Holiday Inn, […]

Sultan Bolsters Kuwait presence with Opening of 49th Store in Mishref

Kuwait City, January 7, 2024 – Sultan Center Food Products Company (Sultan), announced today the opening of its 49th store in Kuwait. The new store, adjacent to the Yarmouk Sports Club in Mishrif, is part of Sultan’s 2025 vision to have a store within a ten-minute drive from any point in Kuwait’s inhabited areas. Sultan […]

Sultan Celebrates 42 years of serving households and communities in Kuwait and the region

Founded in 1981 by the late Businessman and entrepreneur Jamil Sultan Bin Essa, today, Kuwait City, October 8, 2023 – The Sultan Center Food Products Company, the owner and operator of the supermarket chain “Sultan”, marks a significant milestone this month with the celebration of its 42nd anniversary. Established by the visionary late businessman, Jamil […]

Sultan and NBK Reward their Customers with More Savings and Benefits

Sultan and NBK Reward their Customers with More Savings and Benefits Kuwait, 4 September 2023: Sultan Center Food Products Co. (Sultan) and National Bank of Kuwait (NBK), today announced new reward schemes for customers who shop at Sultan using NBK’s Credit and Prepaid Cards. Customers will now earn 5% of NBK Rewards Points when spending […]

Sultan Launches New Store in Adailiya, and Unveils New Corporate Identity

Kuwait, March 13, 2023: Sultan Center Food Products Co. (Sultan) today unveiled its newest store in Kuwait located in Adailiya, adjacent to the Kazma Sports Club. The new store was inaugurated with a press conference led by the company’s Vice Chairman Mr. Essam Al-Rifai and attended by Sultan’s board members, Sultan’s executive management, and partners […]

The Sultan Center Group hosts “Discover America Week” across select stores in Kuwait

Kuwait, 27 October 2022: The Sultan Center Group (Sultan), Kuwait’s leading grocery food retailer, announced today that it is hosting a “Discover America Week” in collaboration with the U.S. Embassy and the American Business Council in Kuwait (ABCK) at select Sultan Stores in Salmiya, Souk Sharq, The View, Jabriya, Salwa and Sultan’s new Kout branch. […]

Sultan Sets Out 5 Year Expansion Plan

Sultan unveils new 5-year disciplined expansion strategy involving 25 properties in Kuwait, Jordan, Oman, and Bahrain Over 20,000 square meters of retail development space in prime residential and commercial locations to be launched in Kuwait Strong focus on maximum returns on capital deployed and shareholder returns Kuwait, April 4th, 2022: The Sultan Center Group (Sultan), […]

Sultan Completes Debt Restructure

The binding agreement concludes the restructure of 92% of the company’s liabilities, and demonstrates a strong commitment to the business by primary lenders. ● Financial restructuring establishes a strong capital structure to continue The Sultan Center’s successful turn-around plan. Kuwait, October 10, 2021: Kuwait-headquartered supermarket chain The Sultan Center (TSC) today crossed a major milestone […]

 Sultan Express In Kipco & Hamra Towers

Sultan Center Express Stores now at Al-Hamra and KIPCO Towers, The Sultan Center Group Expands its Express Stores to Office and Residential Towers TSC’s new stores in the office and residential towers offer an express shopping service for a selection of essential everyday products including food and non-food products Kuwait, September 6th, 2021: The Sultan […]