Kuwait, August 16th 2016

Helping parents and children to make an unforgettable memory of their first day at school; The Sultan Center brings to the Middle East an authentic European tradition: “Schultute” or “School Cone”.

“Schultute” is +200 years old tradition which was initiated in Germany, the Chezh Republic, parts of Poland, Austria and parts of Switzerland where parents and grandparents would present the children a cardboard cone decorated and filled with school supplies, toys and candies for their first day of school to make it a little brighter.

“Schultute” concept was brought to Kuwait by a German national living in Kuwait, Mr. Gretzinger, in order to create a lasting memory for children and to surprise them on their first day of school. It was a tradition to take photos for children to keep and enjoy lasting a lifetime. TSC has teamed up with Schultute Germany to launch this tradition in Kuwait.

Parents visiting TSC Salmiya and Sharq can select from a variety of personalized designs ranging from Minions, Frozen Spiderman, Star Wars and many more.  Each cone is truly unique, hand crafted and designed by a team of dedicated artists; parents can include a personalized message for their child, there is also a fully dedicated team on site to assist customer with order placement. Once the cone is produce and delivered customer can fill the cone with a range of school supplies from TSC along with toys and snacks.

“TSC is always welcoming new ideas that can add to the customers’ shopping experience at our stores. The “Schultute” is an amazing way parents can add excitement and delight to their child’s first day at school and we wanted to be part of it” stated Lisa Al Gharib- Marketing Manager at TSC.

This activity can be found in TSC Salmiya and TSC Sharq. The “Schultute’ is a ‘Surprise, a Smile, a Memory for life”. Visit TSC Salmiya and Sharq today to start a new family tradition.

About The Sultan Center


The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait’s largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 63 stores and 15 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivalled service, quality and range of products to make TSC “the customer’s preferred choice”. Additional information about The Sultan Center can be found by visiting http://corporate.sultan-center.com, on Facebook at http://facebook.com/sultan_center and on Twitter at http://twitter.com/sultan_center